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The invisible brand: marketing in the age of automation, big data, and machine learning
The invisible brand: marketing in the age of automation, big data, and machine learning
Author
Ammerman, William, 1967-
Publisher
McGraw-Hill
Publication Date
[2019]
Language
English
Book
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Table of Contents
From the Book
The invisible brand takes over
The roots of the invisible brand in digital advertising
Persuasion equations
Infinite data from smarter things
Beyond the Turing test
Marketing with psychotechnology
Nature versus nurture versus neural networks
The algorithmic economy
Privacy, propaganda, and politics
The god algorithm.
Author Notes
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Subjects
Subjects
Apprentissage automatique
artificial intelligence
BUSINESS & ECONOMICS / Marketing / General
Electronic books
Intelligence artificielle
Künstliche Intelligenz
Machine learning
Marketing
Maschinelles Lernen
More Details
ISBN
9781260441253
9781260441260
NoveList
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