Value proposition design: how to create products and services customers want

Canvas. Customer profile ; Value map ; Fit

Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations

Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together

Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.