Why increase media literacy?
Developing media literacy
Reality and media messages
Development of the mass media industries
Who owns and controls the mass media?
Broadening our perspective on media effects
How does the effects process work?
The importance of real-world knowledge
Personal strategy for increasing media literacy
Helping others increase media literacy
Media influence on sports
Privacy and piracy with the media
Appendix A. Profiles of the mass media industries
Appendix B. Immediate and long-term effects of media on individuals
Appendix C. Media literacy organizations.
INTRODUCTION : What is media literacy?
The importance of media literacy
SKILLS : How does the human mind work?
Developmental perspective
KNOWLEDGE : What is news?
Development of the mass media industries
Who owns and controls the mass media?
Broadening our perspective on media effects
How do the effect processes work?
Media influence on institutions
The importance of real-world knowledge
PUTTING IT ALL TOGETHER : The media literacy perspective
Strategies for increasing literacy.
