Weird ideas that work: how to build a creative company

Part I : Why the Weird Ideas Work. Why These Ideas Work, but Seem Weird

What Is Creativity, Anyway?

Part II : The Weird Ideas. Hire "Slow Learners" (of the Organizational Code) (Weird Idea #1)

Hire People Who Make You Uncomfortable, Even Those You Dislike (Weird Idea #1-1/2)

Hire People You (Probably) Don't Need (Weird Idea #2)

Use Job Interviews to Get Ideas, Not to Screen Candidates (Weird Idea #3)

Encourage People to Ignore and Defy Superiors and Peers (Weird Idea #4)

Find Some Happy People and Get Them to Fight (Weird Idea #5)

Reward Success and Failure, Punish Inaction (Weird Idea #6)

Decide to Do Something That Will Probably Fail, Then Convince Yourself and Everyone Else That Success Is Certain (Weird Idea #7)

Think of Some Ridiculous or Impractical Things to Do, Then Plan to Do Them (Weird Idea #8)

Avoid, Distract, and Bore Customers, Critics, and Anyone Who Just Wants to Talk About Money (Weird Idea #9)

Don't Try to Learn Anything from People Who Seem to Have Solved the Problems You Face (Weird Idea #10)

Forget the Past, Especially Your Company's Successes (Weird Idea #11)

Part III : Putting the Weird Ideas to Work. Building Companies Where Innovation Is a Way of Life