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Attitude research plays for high stakes
Attitude research plays for high stakes
Publisher
American Marketing Association
Publication Date
c1979
Language
English
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Description
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Table of Contents
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Author Notes
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Subjects
Subjects
Attitude (Psychology)
Attitude (Psychology) -- Testing -- Congresses
Attitudes
Congresses
Consumers
Consumers -- Attitudes -- Congresses
Marketing research
Marketing research -- Congresses
Testing
More Details
Contributors
American Marketing Association
Maloney, John Clement,1929-
Silverman, Bernard,1945-
ISBN
9780877571179
NoveList
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