Part I. Social, commercial, or both?
Crazy little thing called love
The basics of entrepreneurship still matter
Social entrepreneurship is messy
The field is extra-disciplinary
Case study: DC Central Kitchen: from barroom to breadline
The basics of product development
It springs up from the ground: idea generation and community assets
Social change theory as product design
Case study: DC Central Kitchen: from nonprofit to social enterprise
Part III. What difference does it make?
Marketing has three faces
Case study: DC Central Kitchen: spread the love
Part IV. How does this work?
Form follows function: operating models first, legal structures second
Global perspectives on legal and operating structures
Case study: DC Central Kitchen: who's driving the cart?
Part V. You know it when you see it
Case study: DC Central Kitchen: westward ho!
Appendix: Sample business plan.
