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The age of persuasion: how marketing ate our culture
The age of persuasion: how marketing ate our culture
Author
O'Reilly, Terry Edward
Publisher
Counterpoint
Publication Date
c2009
Language
English
Book
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Description
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Published Reviews
Table of Contents
From the Book
I, Me, We
What hath God wrought
Clutter
Breaking the contract
The rise and fall and rise of branded entertainment
Persuading yoots
The YouTube revolution
Guerrillas in our midst
The lesson of Clark Gable's undershirt
The language of persuasion
A sense of persuasion
The human face of persuasion
The long and short of it
The wall of cynicism.
Author Notes
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Subjects
Subjects
Advertising
Advertising -- Social aspects
Marketing
Marketing -- Social aspects
Mass media and culture
Persuasion (Psychology)
Social aspects
More Details
Contributors
Tennant, Mike
ISBN
9781582435800
NoveList
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