Choose simplicity over complexity
Make your own investment decisions
Maintain proper temperament
Buy businesses, not stocks
Look for a company that is a franchise
Buy low-tech, not high-tech
Concentrate your stock investments
Practice inactivity, not hyperactivity
View downturns as buying opportunities
Don't swing at every pitch
Ignore the macro, focus on the micro
Take a close look at management
Remember, the emperor wears no clothes on wall street
Practice independent thinking
Stay within your circle of competence
Ignore stock market forecasts
Understand "mr. market" and "the margin of safety"
Be fearful when others are greedy and greedy when others are fearful
Read, read some more, and then think
Use all of your horsepower
Avoid the costly mistakes of others
