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Marketing to older consumers: a handbook of information for strategy development
Marketing to older consumers: a handbook of information for strategy development
Author
Moschis, George P., 1944-
Publisher
Quorum Books
Publication Date
1992
Language
English
Book
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Description
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Table of Contents
From the Book
Overview
The older consumer market
Characteristics of older consumers
Aging and age-related changes
Understanding changes in late life
The older consumer as an information processor
Life-styles
Mass media use
Expenditure and consumption patterns
Shopping behavior
Product acquisition and consumption
Vulnerability and satisfaction
Conclusions and recommendations.
Author Notes
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Subjects
Subjects
Marketing
Older consumers
More Details
ISBN
9780899307640
NoveList
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