The general manager The general manager's job Strategy and the general manager Formulating strategy Implementing strategy The general manager as leader Meeting the global business challenge Corporate finance and the general manager Corporate goverance and the board of directors
Cases on general management, corporate strategy, and business policy
Bowater Computer Forms, Inc.
CEO evaluation at Dayton Hudson
Coco-Cola versus Pepsi-Cola and the soft drink industry
Cray Research : preparing for the 1990s
Eli Lilly and Company : European pharmaceutical operations
General Electric : Reg Jones and Jack Welch
Groen : a Dover industries Company
Gurney Seed & Nursery Corp.
Johnson & Johnson (B) : hospital services
McCaw Cellular Communications, Inc. in 1990
Monsanto Company : the Queeny Division
National Medical Enterprises
The Richardson Hindustan Limited
