Getting Ready to Do It Right
Ten new realities for nonprofits
Nonprofit marketing plans in theory and in the real world
Listen to the world around you
Writing a Quick-and-Dirty Marketing Plan for a Specific Program
Define your audiences: who do you want to reach?
Create a powerful message: what do you want to say?
Deliver your message: how and where are you going to say it?
Spread your message further by telling great stories
Building a Community of Supporters Around You
Make it easy to find you and to connect with your cause
Become an expert source for the media and decision makers
Stay in touch with your community of supporters
Adopt an attitude of gratitude
Empower your fans to build more support for you
Doing it Yourself Without Doing Yourself In
Find the time: get more done in fewer hours
Find the talent: keep learning and get good help
Find the treasure: market your good cause on a tight budget
How do you know whether you are doing a good job?
