Relaunch: how to stage an organizational comeback

Part 1. Learning the art of leadership : 1. My mother's flower beds

2. Dream day and Mrs. Burkett

3. My turnaround leadership journey

4. Before the nuts and bolts: leadership as an art. Part 2. The seven steps of the turnaround : 5. Step 1: Facing institutional reality

6. Step 2: Communicating a vision

7. Step 3: Align market, message, and medium

8. Step 4: Creating an executable strategy

9. Step 5: Shifting culture

10. Step 6: Keeping an eye on quality

11. Step 7: Measuring and celebrating success. Part 3. Building the turnaround team : 12. Hiring for a turnaround

13. The troubling art of firing

14. Forming a board

Epilogue: the inner life of a turnaround leader.