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Creating your library brand: communicating your relevance and value to your patrons
Creating your library brand: communicating your relevance and value to your patrons
Author
Doucett, Elisabeth
Publisher
American Library Association
Publication Date
2008
Language
English
Book
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NoveList
Published Reviews
Table of Contents
From the Book
Defining marketing and branding
Why brand?
Who should be involved in branding?
The ideal brand
The brand audit
The story : defining your message
The visuals : attention-grabbing support for your message
Brand standards, brand advocates, and marketing
How to work with outside help
Evaluating your brand : short-term and long-term
Maintaining your brand
Blogs and brands
Common pitfalls and false assumptions.
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Subjects
Subjects
Branding (Marketing)
Libraries
Libraries -- Marketing
Marketing
More Details
ISBN
9780838909621
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