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Marketing metrics: 50+ metrics every executive should master
Marketing metrics: 50+ metrics every executive should master
Publisher
Wharton School Pub
Publication Date
c2006
Language
English
Book
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Description
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NoveList
Published Reviews
Table of Contents
From the Book
Share of hearts, minds, and markets
Margins and profits
Product and portfolio management
Customer profitability
Sales force and channel management
Pricing strategy
Promotion
Advertising media and Web metrics
Marketing and finance
The marketing metrics x-ray.
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Subjects
Subjects
Marketing
Marketing -- Mathematical models
Marketing research
Mathematical models
More Details
Contributors
Bendle, Neil T
Farris, Paul
Pfeifer, Phillip E
Reibstein, David J
ISBN
9780131873704
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