The other guy blinked: how Pepsi won the cola wars

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Author
Enrico, Roger
Publisher
Bantam
Publication Date
1986
Language
English
Book
 Show Edition
Available from another library
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Place Hold

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Subjects

Subjects
Coca-Cola Company
Pepsi-Cola Company
Soft drink industry
Soft drink industry -- United States

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Contributors
Kornbluth, Jesse
ISBN
9780553051773

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