Customer knowledge and consumer behavior
Market segmentation and selection
Internal assessment and competitive analysis
Economic principles and demand forecasting
Reservations and channels of distribution
Dynamic value-based pricing
Channel and inventory management
Strategic management and following the RevMAP
Tools, tactics, and resources
Legal and ethical issues and potential bumps in the road
Applications in lodging and food and beverage
Applications in sports, entertainment, and event management
Applications in cruise, spa, and luxury RV resorts
Applications in golf, gaming, and theme parks.