Aerospace. Boeing Commercial Airplane
Beverages. Anheuser-Busch, Inc.
Cable television. American Television & Communications Corp.
Commercial banking. Citicorp
National Westminster Bank, USA
Diversified financial. American Express Co.
American Express Travel Related Services
Diversified services. Hospital Corporation of America
Electronics, Appliances. AT&T
Westinghouse Electric Corp.
Forest products. James River Corp.
Furniture. Herman Miller Co.
Glass, building materials. Owens-Illinois Glass Container Corp.
Industrial and farm equipment. Caterpillar
Life insurance. Metropolitan Life
The Prudential Insurance Company of America
Metals. Reynolds Metals Co.
Motor vehicles and parts. Ford Motor Co.
Navistar International Transportation Co.
Winnebago Industries, Inc.
Office equipment, computers. Control Data Corp.
Petroleum refining. Phillips Petroleum Co.
Pharmaceuticals. Warner-Lambert
Precision instruments. EG&G Idaho, Inc.
Minnesota Mining & Manufacturing (3M)
Publishing, printing. R.R. Donnelley & Sons Co.
Rubber and plastic products. Firestone, Inc.
Savings institutions. Home Federal Savings & Loan Association
Tobacco. Philp-Morris USA
Transportation. CSX Corp.
Utilities. Bell Atlantic Network Services, Inc.
U.S. West Communications Corp.
The service quality effectiveness model