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Television and political advertising
Television and political advertising
Publisher
L. Erlbaum Associates
Publication Date
1991
Language
English
Book
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Description
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Table of Contents
From the Book
v. 1. Psychological processes
v. 2. Signs, codes, and images.
Excerpt
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Author Notes
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Subjects
Subjects
Advertising, Political
Advertising, Political -- Psychological aspects
Psychological aspects
Television in politics
More Details
Contributors
Biocca, Frank
University of North Carolina at Chapel Hill.Center for Research in Journalism and Mass Communication
ISBN
08058065551
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