Part I. Relationships : Short history and the longer view / Milton Glaser
Standards of professional practices / Richard Grefé
How clients want to be treated / David C. Baker
Marketing the design firm / Maria Piscopo
Negotiating: lessons from a caveman / Ed Gold
The process of setting fees / Eva Doman Bruck
Standard form of agreement for design services / Jim Faris and Shel Perkins
Hidden intellectual property hazards in web design / Don Brunsten
Payment strategies / Emily Ruth Cohen
Discount requests and retainer agreements / Cameron Foote
Finding the perfect job / Michael Jefferson
The design firm and its employees / Roz and Jessica Goldfarb
Managing creatives / Steve Liska
The design firm and its suppliers / Don Sparkman
Print design and environmental responsibility / Don Carli
Part 2. Management : Legal structures for the design firm / Leonard D. DuBoff
Principles of design firm management / Shel Perkins
Transition / Colin Forbes
Principles of managing the corporate design department / Peter L. Phillips
Large project management / Eva Doman Bruck
Successful creative briefs: linking business objectives and creative strategies / Emily Ruth Cohen
Sales tax / Daniel Abraham and Marci Barbey
Insurance basics for the designer / Ray and Scott Taylor
Managing health and safety in the design studio / Monona Rossol
Part 3. Rights : Copyright and licensing / Tad Crawford
Infringement, influence and plagiarism / Tad Crawford and Steven Heller
Understanding permissions / Lee Wilson
Web design contracts and issues / Don Brunsten
Other people's trademarks / Lee Wilson
Trademarks and trade dress / Leonard D. DuBoff
Trademarks in cyberspace / Lee Wilson
Use of fonts / Allan Haley
Resources : Organizations for graphic designers / Emily Ruth Cohen
An endnote / Richard Grefé.
