Crossing the chasm: marketing and selling disruptive products to mainstream customers

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Author
Moore, Geoffrey A
Publisher
CollinsBusiness Essentials
Publication Date
2006.
Language
English
Book
 Show Edition
Available from another library
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Subjects

Subjects
High technology
High technology -- Marketing
Marketing
Selling
Selling -- High technology
Technological innovations
Technological innovations -- Marketing

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ISBN
9780060517120

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