Perspectives on ethnicity, nationalism, and cultural identity / Janeen Arnold Costa, Gary J. Bamossy
Ethnoconsumerism: a new paradigm to study cultural and cross-cultural consumer behavior / Alladi Venkatesh
Marketing and the redefinition of ethnicity / Dominique Bouchet
Consumer culture or culture consumed? / A. Fuat Firat
Interest groups with a noble face / Eugeen Roosens
The cultural past in the present: the meaning of home and objects in the homes of working-class Italian immigrants in Montreal / Annamma Joy, Michael Hui, Chankon Kim, Michel Laroche
Ethnicity and consumption in Romania / Russell W. Belk, Magda Paun
McDöner: Döner Kebap and the social positioning struggle of German Turks / Ayse S. Caglar
Blurred borders: local and global consumer culture in Northern Ireland / Thomas M. Wilson
Marketing developing society crafts: a framework for analysis and change / Kunal Basu
Culture and the marketing of culture: the museum retail context / Janeen Arnold Costa, Gary J. Bamossy.
