Behavioral economics: a history

Machine generated contents note: 1.Understanding Human Behavior

2.The Incorporation of von Neumann and Morgenstern's Behavioral Axioms in Economics and Psychology

3."Measurement Theory in Psychology Is Behavior Theory"

4.Kahneman and Tversky: Heuristics, Biases, and Prospects for Psychology and Economics

5.Incorporating Psychological Experiments in Economics and the Construction of Behavioral Economics

6.Building and Defining Behavioral Economics.