Dynamics of media writing: adapt and connect

pt. I. The basics you need, regardless of field

Know your audience

Being accurate, relying on the facts

Grammar, style and language basics

Basic media writing

Interviewing

Writing on the web

Law and ethics in media writing

pt. II. Focus on news media

Reporting : the basics and beyond

Writing for traditional print news products

Writing for broadcast

pt. III. Focus on marketing media

Public relations

Advertising

Marketing

pt. IV. Coming back together

A few last words.