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The Viagra ad venture: masculinity, marketing, and the performance of sexual health
The Viagra ad venture: masculinity, marketing, and the performance of sexual health
Author
Baglia, Jay
Publisher
Peter Lang
Publication Date
c2005
Language
English
Book
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Table of Contents
From the Book
Erections, normalcy, and performance
Strange bedfellows: masculinity studies and sexology
Blueprints: Viagra in the media
Shims and shills: Viagra and the marketing of transcendence
Bare necessities: masculinity, sexuality, and architecture.
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Subjects
Subjects
Antienzymes
Antienzymes -- Industrie
Aspect social
Enzyme inhibitors industry
Impotence
Impotence -- Social aspects
Impuissance sexuelle
Impuissance sexuelle -- Aspect social
Industrie
Sildenafil
Sildénafil
Social aspects
More Details
ISBN
9780820474892
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