Machine generated contents note: List of toolkits
Thanks! Part One Paid attention
Introduction: Paid attention
Communication is persuasion
01 Logocentrism: What's in a name?
Brands are socially constructed ideas
How much is that brand in the window?
Persistently irrational behaviour
BrandagramsPart Two Attention deficit disorders 02 Uncovering hidden persuaders: Why all market research is wrong
Customer service is marketing
Physical persuasion (nod your head)03 Advertising works in mysterious ways: Modern theories of communication
Blindness blindness and meta-cognitive errors
Pandemic, or viral, is a thing that happens, not a thing that is
The importance of being awesome
04 Is all advertising spam? Communication planning in an on-demand world
An apologia for advertising
05 The spaces between: The vanishing difference between content, media and advertising
Lions and language and geeks
The medium definitely isn't the message, any more
Not content Part Three Attention arts and sciences 06 Do things, tell people: How to behave in a world of infinite content
Platforms and products07 Recombinant culture: Talent imitates, genius steals
Ideas are new combinations
People will pay more for something people have paid attention to
08 Combination tools: How to have ideas: a genius steals process
Post-postmodern advertising09 Advertising for advertising: Is the industry paying attention?
Seven habits of highly effective communication
10 Integrative strategy and social brands: Be nice or leave!
What do advertising agencies actually do?
What strategy is and is not
The socialization of media
Emerging cultural practices
Back to the future of planning advertising11 Prospection: Planning for the future we want
Low latency communication
New principles of planning
Marketing as social experiment
Epilogue: Talkin' about your generationReferences
