The adman's dilemma: from Barnum to Trump

Introduction: enter "Don Draper," 2007

Prelude: the con man, the adman, and the trickster: Herman Melville, The confidence-man: his masquerade, 1857

The huckster's game

The rise of the advertising agent

The chronicle of struggle

A worrisome dominion

The gospel of creativity

A tyranny of signs

Conclusion: deception and its discontents: farewell "Don Draper," 2015

Afterword: the triumph of the huckster: Donald J. Trump, republican nomination acceptance speech, 21 July 2016.