Reinforcements: how to get people to help you

Part I. Asking for help is the worst: It makes us feel bad

We assume others will say "no."

We assume asking for help makes us less likable

Part II. How to ask anyway: The inherent paradox in asking for help

The four steps to getting the help you need

Don't make it weird

Part III. Creating a culture of helpfulness: The in-group reinforcement

The positive identity reinforcement

The effectiveness reinforcement.