Advertising at the edge of the apocalypse / Sut Jhally
American advertising / Marshall McLuhan
The social effects of commercial television / Neil Postman
The global media giants / Robert W. McChesney
Global ethics in the age of behemoths / Anthony Smith
Sold American : US news consultants and news issues abroad / Craig Allen
From flick to flack : the increased emphasis on marketing by media entertainment corporations / Matthew P. McAllister
US voices on UK radio / Nancy Morris
Intoxicating consumptions : the case of beer commercials / Lance Strate
Road to ruin : the cultural mythology of SUVs / Robin Andersen
Starbucks coffee : cultivating and selling the postmodern brew / Katherine G. Fry
Scalable hype : old persuasions for new technology / Dan Weisberg
Image culture and the supermodel / Delicia Harvey and Lance Strate
Light makes right : skin colour and racial hierarchy in television advertising / Robert M. Entman and Constance L. Book
Talking back to Calvin Klein : youthful 'targets' confront their commercial image / Lauren Tucker
Segmenting, signalling and tailoring : probing the dark side of target marketing / Joseph Turow
The commercial politics of the 1996 US presidential campaign / Robin Andersen
Commercial media and corporate presence in the K-12 classroom / Margaret Cassidy
Commodity fetishism : symbolic form, social class, and the division of knowledge in society / Paul Lippert
KFC into India : a case study of resistance to globalization discourse / Melissa Wall
Media literacy and the commercialization of culture / Norman Cowie
The public interest in the twenty-first century / Everett C. Parker.
