Extremely online: the untold story of fame, influence, and power on the internet

Introduction. The social ranking

Part I. Online influence beginnings. The blogging revolution ; The mommy bloggers ; The friend zone ; The new celebrity

Part II. The first creators. The rise of YouTube ; Creators break through

Part III. New dynamics. Twitter follows back ; Tumblr famous ; Instagram's influence

Part IV. The platform battles for creators. Vine time ; A tangle of competitors, a new era for users ; Parallel lines ; Counting seconds ; The shuffle

Part V. The creator boom. The winners ; Peak Instagram ; The adpocalypse ; Breakdown and burnout

Part VI. Influence everywhere. TikTok dominates ; Unlocked ; The scramble and the sprawl.