Introduction : from risk to opportunity
Changing the odds : why 90% right often = 0 : how to improve the odds on your most important project
Why do customers surprise us? : reducing customer risk through knowing, not guessing, what they want
The fork in the road : transition risk and the secret of double-betting
Unbeatable : surviving the arrival of the unique competitor
Powerful, proud, and vulnerable : rethinking your business design to protect your brand
When nobody makes money : partnering with rivals to escape a no-profit zone
When your business stops growing : inventing new forms of demand
Treasure island : reversing risks to grow
Reversing strategic risk : the upside half-day workshop.
