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Uprising: how to build a brand--and change the world--by sparking cultural movements
Uprising: how to build a brand--and change the world--by sparking cultural movements
Author
Goodson, Scott
Publisher
McGraw-Hill
Publication Date
c2012
Language
English
Book
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NoveList
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Table of Contents
From the Book
What is a movement? And why should it matter to your company?
From "Thinking small" to getting "Real" a brief history of movements and brands
Why do people start and join movements?
Why movements are suddenly becoming
a movement
Ideas on the rise how to find them and get behind them
Lighting the spark
Sustaining a movement
and taking it global
Why the future belongs to movements.
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Subjects
Subjects
branding
Branding (Marketing)
Business & Economics
Commerce
Marketing & Sales
Mouvements sociaux
Social movements
Stratégie de marque
More Details
ISBN
9780071782821
9786613453815
9780071782814
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