The myth of excellence: why great companies never try to be the best at everything

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Author
Crawford, Frederick A
Publisher
Crown Business
Publication Date
c2001
Language
English
Book
 Show Edition
Available from another library
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Place Hold

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Subjects

Subjects
Business planning
Consumer behavior
Consumer behavior -- Case studies
Marketing research
Marketing research -- Case studies
Shopping
Shopping -- Case studies
Success in business
Success in business -- Case studies

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Contributors
Mathews, Ryan
ISBN
9780609608203

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