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L.L. Bean: the making of an American icon
L.L. Bean: the making of an American icon
Author
Gorman, Leon A
Publisher
Harvard Business School Press
Publication Date
c2006
Language
English
Book
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Table of Contents
From the Book
L.L. gives me a job
Learning the business
Who will succeed L.L.?
A committee of one
Living the L.L. story
"To run a perfect company"
Taking L.L. Bean professional
Fashion boom and bust
Back on track
End of an era
TQ and other ventures
A loss of relevance
Time for transformation
Platform for growth.
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Subjects
Subjects
Camping equipment industry
Camping equipment industry -- United States
L.L. Bean, Inc
Mail-order business
Mail-order business -- United States
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ISBN
9781578511839
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