Back to top
View the classic catalog.
Languages & Display
English
Español
Display
Reading Public Library
Dark Mode
Navigation
Get a Card
Get the App
Events
Events
Kids Events
Teen Events
Adult and All Ages Events
Online Resources
RPL Website
RPL Website
Museum Passes
Reserve a Room
ComCat
Ask a Librarian
Sign in
Your Account
Library Home Page
Library Hours & Location
Change Catalog
Help
Display Options
Languages
English
Español
Sign Out
Look for
Keyword
Title
Start of Title
Series
Author
Subject
Call Number
Advanced Search
in Library Catalog
in Online Collection
in Articles & Databases
in Lists
in History & Archives
Search
Browse
»
The online advertising playbook: proven strategies and tested tactics from the Advertising Research Foundation
The online advertising playbook: proven strategies and tested tactics from the Advertising Research Foundation
Publisher
Wiley
Publication Date
c2007
Language
English
Book
Show Edition
Available from another library
Where is it?
See Full Copy Details
Place Hold
Add to List
SHARE
Description
Loading Description...
NoveList
Published Reviews
Table of Contents
From the Book
Targeting approaches
Online advertising reach and frequency concepts
Winning strategies in online advertising
Display advertising online
The connection of online search and advertising
Online shopping and buying
Advertising personally : email and word of mouth
Futures.
Excerpt
Loading Excerpt...
Author Notes
Loading Author Notes...
Subjects
Subjects
Internet advertising
More Details
Contributors
Advertising Research Foundation
Plummer, Joseph Thornton,1941
ISBN
9780470051054
Staff View
Loading Staff View.
Loading, please wait
...