A snapshot of the U.S. Hispanic market / Jonathon R. Ashton, Michele Valdovinos
Latino identity & situational Latinidad / Federico Subervi, Diana Rios
Beyond skin color / Deborah Vallejo
A deeper look into the U.S. Hispanic market / Derene Allen, Madalyn Friedman
Hispanic projections / Roger Selbert
Qualitative and quantitative research strategies / Miguel Gomez Winebrenner
Segmentation by level of acculturation / Miguel Gomez Winebrenner
Effective translations / Tony Malaghan
Marketing to U.S. Hispanics online / Richard Israel, Cynthia Nelson
Hispanic public relations and its emergence as an industry / Dora O. Tovar
Latino media : a cultural connection / Federico Subervi, Heidi Eusebio
Electronic publicity and broadcast public relations / David Henry
Maximizing public relations results with entertainment / Claudia Santa Cruz
Hispanic public relations return on investment / Christine Clavijo-Kish, Dalia Paratore Salazar
Cultural understanding key to effective Hispanic media training / Elena del Valle.
