Introduction: Slovenia, JFK, and the story that kidnapped by husband
Part 1: The irresistible power of storytelling. The gaps in business and the bridges that close (and don't close) them ; Once upon a brain ; What makes a story great
Part 2: The four essential stories
the tales every business needs to tell. The value story ; The founder story ; The purpose story ; The customer story
Part 3: Create your story
finding, crafting, and telling your story. Finding your story ; Crafting your story ; Telling your story
Conclusion: Happily ever after is just the beginning
Appendix: The four-story cheat sheet.
