Part 1. Book Promotion Basics
You and the World of Bookselling
What Is Traditional Media?
What Is Internet-Based Media?
Part 2. What to Do Before Your Book Is Published
Getting Advance Blurbs or Endorsements
Part 3. What to Do After Your Book Is Published
Launching Your Publicity Plans
Speaking Your Way to More Sales
Exhibiting at Book Fairs and Trade Shows.
